![]() If you would like to explore the content potential of your brand a little more, contact us and let us know about your current projects and we could assist you in your efforts to implement a new dimension to your content strategy. So how could you use your own brand as a content lever for your audience? This example is taken from a very interesting article by David Bloom on Tubefilter that summarizes a recent panel on brand content that took place as part of Digital Entertainment World 2019.īloom goes into a little more detail about this Fortnite+Marshmello example, but also describes several recent examples from Microsoft, Fandango, Dollar Shave Club and some others. So who is the best floss dancer among you? Yes, floss comes from Fortnite. February 2 was a musically-packed day for Fortnite fans as Pleasant Park’s soccer field was transformed into a concert venue. This is an excellent example of a brand that knows its audience very well and uses an influencer as a lever for co-creating content that will enhance it and demonstrate its ability to “connect” with its consumers.Īll this in a game where dance is a key attribute of the online experience. JBy Amanda Zelauskas The Fortnite world was welcomed to an in-game event where players were able to attend a digital concert where the popular DJ Marshmello temporarily took over Pleasant Park. At the time of writing this, the entire concert had accumulated more than 27M views on YouTube alone. In this Fortnite Marshmello skins guide, we’ll show you the Outfits and Items along with their costs. Did you catch the Party at Pleasant Park in Fortnite Check out the full, extended mix now. New Fortnite Marshmello skins have been unlocked in the Chapter 3 Item Shop. The artist did a ten-minute concert, live, which is now also (obviously) possible to watch on YouTube. Marshmello Fortnite Extended Set (DJ Mix). (However, we could discuss the dimension of advertising to children in another article.) If only you knew how this excited my 8-and-11-year-old boys…. How did they do it? They invited, in the game environment, a very, very popular EDM (Electronic Dance Music) artist these days: Marshmello. The Fortnite brand recently created content for its player base, content that attracted more than 10 million players at the same time for the event. 18K 1M views 1 year ago EpicCreator Ad Marshmello - VIBR8 (Official Fortnite Music Video) Maximum Bounce Emote Original Song: Fortnite 2017 Browse. Fortnite is currently the main means of communication for many young people.įor the older ones in the room, Epic Games seem to be working on recreating Second Life, which could very well work this time, without really wanting to do so initially. This phenomenon of massive online multiplayer gaming is not about to end!Įpic Games, the company behind this success, aims to transform what is currently a game as we know it, into a communication platform, a huge social network. Fortnite The Chapter 1 Collection - Ten 4 Action Figures, Featuring Recruit (Jonesy), Black Knight, Rust Lord. In your circle of family and friends, you probably know some Fortnite players. The latest examples of branded content take the model even further.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |